LESSON SERIES

Sunless Profit: The Essentials

MASTERING PROFIT BEYOND SUNLESS SOLUTIONS

The Course

This course dives deep into your business finances, covering more than just revenue from sunless solutions. Whether you're mobile, operate a studio, or have employees and overhead costs, we’ll analyze all the factors that impact your profit margins. Discover how to price your tans effectively and use this knowledge to increase your profits and grow your business. Equip yourself with the tools and insights needed for long-term success and a thriving sunless business.

Who it Benefits

This course is designed for both new and seasoned sunless artists. New artists will gain essential insights into setting up a profitable business from the start, learning how to accurately calculate profit per tan and price their services effectively. Seasoned artists will benefit from advanced strategies to refine their pricing, reduce overhead costs, and optimize their overall profitability. No matter your experience level, you’ll acquire the tools and knowledge needed to boost earnings and ensure long-term success.

Why it's Unique

This course is unique because it offers a deep dive into the financial aspects of your sunless business, providing insights beyond basic revenue calculations. It tailors strategies to suit different business models, whether you’re mobile, studio-based, or managing a team. With a focus on actionable insights and effective techniques, this course equips you with the tools needed to maximize profitability and achieve long-term growth, setting it apart from standard business courses.

Course Duration

The course itself is one hour long, but we offer continued support and engagement for 30 days after completion. This ensures you have a thorough understanding of the course content and can apply it confidently, providing ongoing guidance to help you achieve complete satisfaction.

Accessibility and Communication

Throughout our program, you'll have direct access to us via text, calls, and video. We’re here to support you at every step and ensure you get personalized assistance whenever you need it. Rest assured, we’ll be with you every step of the way.

Discuss With Others

With this course, you'll also have access to a dedicated artist chat forum where you can connect with artists from around the globe, across all skill levels. Engage in discussions, ask questions, share insights, and learn from a community committed to accurate information and mutual growth. Gain essential tips, comprehensive education, and build lasting friendships—all within our supportive platform..

Course Add-Ons

Add our 1 ON 1 Sunless Mentor Program to any course for extra benefits. This personalized mentoring helps you master essential skills, gain deeper insights, and make significant progress. Available at special membership pricing, it provides great value and support to enhance your learning experience.

Insightful Course Q&A Discussed

WHY CAN’T I JUST PRICE MY TANS BASED SOLELY ON THE COST PER OUNCE OF THE TAN SOLUTION?


Pricing your tans solely based on the cost per ounce of the tan solution isn’t enough because it doesn’t account for all your other expenses. Your pricing needs to include operational costs and reflect the value of your service to ensure you cover all expenses and achieve a profit. A comprehensive pricing strategy considers multiple factors to keep your business profitable and sustainable. But don’t worry—our expertise will guide you through every step needed to achieve success.

IN WHAT WAYS CAN EFFECTIVE PRICING AND COST MANAGEMENT DRIVE STEADY GROWTH?


Effective pricing and cost management drive steady growth by keeping your business profitable. Setting the right prices ensures you cover costs and make a good profit, while managing expenses helps you keep costs in check. This combination allows you to invest in your business, grow your services, and adapt to changes, leading to consistent and steady growth.

HOW DOES UNDERSTANDING YOUR PROFIT MARGINS CONTRIBUTE TO LONG-TERM BUSINESS SUCCESS?

Understanding your profit margins helps you make informed decisions about pricing, expenses, and overall strategy. By knowing how much you earn from each sale after covering costs, you can identify which areas of your business are most profitable and which may need adjustment. This insight allows you to set better pricing, control costs more effectively, and focus on strategies that drive growth, all contributing to long-term business success.
"When you master pricing, cost management, and profit analysis, you'll confidently set your prices, drive steady growth, and maintain high levels of professionalism."
Michele Alison, Professional Sunless
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