LESSON SERIES

Setting Expectations – The Course

Promoting Client Satisfaction Through Effective Engagement and Preparation

The Course

One of the biggest downfalls in sunless application is the lack of effective artist-to-client communication. Without understanding your client's skin, you cannot properly prepare for their tan session or set accurate expectations for their true tan outcome. In this interactive course, we will provide you with tools for client engagement and teach you the exact conversations needed, surpassing basic skin prep and aftercare handouts, to uncover critical information about your clients. By engaging with clients on a deeper level, you'll gain insights into their skin and daily habits, allowing you to personalize their pre-session approach and set clear expectations based on each client's unique circumstances. Mastering these communication skills will help you deliver professional results, improve clients' understanding of their individual sunless outcome, and prevent after-session mishaps long before the session begins.

Once you complete this course, your job as a sunless artist will become much easier, aftercare situations will decrease, and there will no longer be guesswork in addressing client concerns. Your competitors will be left wondering how you achieve such impressive results.

Who it Benefits

This course is tailored for both new and experienced artists to achieve exceptional results by gaining a thorough understanding of their clients and identifying factors that can affect tanning outcomes well before the session begins.

Why It's Unique

This course stands out by offering vital education that surpasses the basic 2-day prep and aftercare conversation. It focuses on how client lifestyles affect tan results and provides proactive solutions to prevent costly errors that can be addressed long before the tan even happens.

Client Engagement Essential 

All artists will receive a proactive communication form designed to uncover client needs and adjustments prior to their session, ensuring optimal results and a successful experience.

Discuss with Others

For added benefits, enroll in an artist membership to receive even more perks with this course. Engage with artists from around the globe, spanning all skill levels, through our dedicated artist chat forum. Here, you can ask questions, share insights, and learn from a community focused on accurate information and mutual growth. Gain essential tips, comprehensive education, and forge lasting friendships—all within one supportive platform.

Special Access for Program Members

The course is also available through our artist membership programs at discounted rates or for free, depending on the program selected.

Duration

This 50-minute course provides personalized one-on-one education, followed by 30 days of continued support. For even greater benefits, consider joining one of our artist memberships for ongoing assistance.

Insightful Course Q&A Discussed

HOW DOES MASTERING CLIENT ENGAGEMENT REDUCE POST-TAN ISSUES AND ENHANCE THE OVERALL CLIENT EXPERIENCE?

Knowing your clients' lifestyles helps address factors they engage in daily and anticipate necessary adjustments before the spray tan, thereby preventing potential mishaps. It also clarifies what clients can expect from their tan outcome by addressing factors that might affect it negatively. Educating clients based on this information ensures clarity and accountability, shifting responsibility away from the artist for any issues that may arise. By engaging on this level, you instill trust in your clients, encouraging collaboration to achieve flawless tan outcomes.

WHAT SPECIFIC TECHNIQUES DOES THE COURSE TEACH TO ENHANCE CLIENT ENGAGEMENT IN SUNLESS TANNING?

The course teaches specific techniques such as effective questioning, client preparation strategies, and communication skills tailored to uncover exactly what situations your client has that will potentially cause tan hiccups. With the strategies used in this course, you can rectify these issues and set proper tan expectations well ahead of time, resulting in smoother tanning sessions and enhanced client engagement and satisfaction.

WHAT SPECIFIC TECHNIQUES DOES THE COURSE TEACH TO ENHANCE CLIENT ENGAGEMENT IN SUNLESS TANNING?

Simply providing clients with just a set of prep or aftercare instructions is passive and often lacks personalization, leaving the client to follow and hopefully understand the guidelines on their own. When clients don't fully grasp the reasons behind the preparation, they may ignore it or not adhere to it effectively, which can complicate the artist's application process. This course goes beyond basic instructions by facilitating tailored conversations that pinpoint specific adjustments clients need to make, raising awareness of potential issues. This proactive approach prevents misunderstandings and dissatisfaction arising from unclear expectations. It also empowers the client with responsibility, ensuring better outcomes and higher satisfaction. As you engage in these tailored conversations, your clients will increasingly trust your guidance, setting the stage for successful tan sessions.

"Devoting time to understand your clients' needs and ensuring a successful tan outcome demonstrates dedication and care. This commitment not only boosts client retention but also generates referrals, fostering business growth through exceptional service."
Michele Alesandra, Professional SunLess TM
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